The challenge
After two decades the brand looked and sounded different in every channel, and customers could no longer recognise it at a glance.
Our approach
Qualitative research and a competitive audit redefined the positioning, then a system of typography, colour, grid and tone was built to hold up in print, environment and digital alike.
The result
The result was an 80-page brand guideline and an execution kit the in-house team now runs without agency support.
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